This is a prepublication draft. Comments are welcome.
Abstract
We predict the failure of the Cryonics Industry and the likely destruction of those in storage. Two failure modes are considered, organizational decline and political attack. The strategic direction of the Industry is analyzed by applying well known principles of marketing and organization theory. Two alternative strategies are suggested that could minimize failure risk by reversing the stagnation of the Industry and integrating it into the mainstream.
https://dl.dropbox.com/u/4147630/Decline%20of%20cryonics%20v4.pdf
This updates the draft.
ReplyDeleteThe growth and decline of cryonics
Cryonics requires perpetual care. We predict the failure of the cryonics industry and the likely destruction of those in storage. Two failure modes are considered, organisational decline and political attack. The strategic direction of the industry is analysed by applying well known principles of marketing and organisation theory. We find a neglect of scientific marketing. The result has been an implicit strategy that targets atheist millionaires and alienates women. Cryonics has also incurred an avoidable political risk by refusing to participate in the funeral industry.
Two alternative strategies are suggested that could minimise failure risk by reversing the stagnation of the industry and integrating it into the mainstream. A 'repackaging' of cryonics could accelerate growth and improve services, as well as the political position of the industry. This repackaging would include a restructuring of the mechanisms for funding cryonic suspension, which would require initiation of local groups. Integration with the mainstream assumes using the funeral industry as a sales channel. While both political developments and research results have made the need for these changes apparent, pioneers of the industry have resisted changes. This resistance appears to result from cryonics functioning as a religious doctrine for these individuals.
https://dl.dropboxusercontent.com/u/4147630/The%20Growth%20and%20Decline%20of%20Cryonics%20v%20.4%20%2B%20pics.pdf
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ReplyDeleteA more recent version, censored from H+ Magazine remains online at:
ReplyDeletehttp://news.truthjuice.co.uk/index.php/the-growth-and-possible-decline-of-cryonics/
The final version was published as The growth and decline of cryonics:
ReplyDeletehttps://www.tandfonline.com/doi/abs/10.1080/23311886.2016.1167576